Introducing People – explore the users of your application from a new lens.
PlayerZero's People feature helps you understand how your users are interacting with the areas that matter most in your application. We analyze user behavior to find trends, understand frequency, and build models around the expected paths your users take. With this information, you can optimize your application to better meet the users needs and improve their experiences.
🗺️ Sessions reimagined
We have talked about how a part of our product team’s routine is to watch FullStory videos daily. We are constantly looking to understand how our user experience can improve, but this method is time consuming and requires undivided attention. As we grow, watching these videos and understanding use cases, issues, and needs will continue to be more difficult.
Because our core technology builds an understanding of user behaviors, we knew we had the ability to summarize the user goals for each session - letting you know what happened at a quick glance. We could even create a snapshot to see the user's actions step-by-step, giving you an even deeper understanding of their intent.
By understanding how users interact with your application, you can...
- identify areas that need improvement
- optimize the user experience
- understand how different audiences use the application
In addition to being able to understand our users from the bottom up, People has opened up a world where we can discover our power users and understand how they use our application as a model to help other users.
🏃♀️Tracking behavior changes
Now, since we’ve built expectations are users behaviors, we knew we needed a way to know when their behaviors were “off.” PlayerZero can detect when people’s behaviors change suddenly, but what caused those changes? A release? A technical issue? A specific UX or lack of?
Inside each session we flag any type of disruption. You can now identify at what point a users behavior changed. If there is a technical issue, you are given a detailed report that can be shared with your engineering team.
With People, you can discover your users at a deeper level and gain insights that can help you improve your application and the user experience. Typical analytics start at the top down - focusing on broad statistics and insights. PlayerZero is starting at the bottom - letting you understand a single user to constantly remember that each user’s experience has a unique story with endless insight.